ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN BRAND LOYALTY
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Abstract
This research examines the influence of corporate social responsibility (CSR) on customer loyalty, emphasizing the mediating impacts of ethical standards, satisfaction, and trust. By looking at how customers feel about CSR programs, the study shows how ethical conduct and socially responsible behavior affect customer satisfaction and build trust, which leads to loyalty. The results show that companies that are strongly committed to CSR are more likely to create long-term connections with customers. This shows how important ethical integrity is for maintaining a competitive edge. Practical consequences show organizations how to use CSR to build brand equity and keep customers loyal.
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This work is licensed under a Creative Commons Attribution 4.0 International License.



